dynamic news website
the offside line
Quality online newspaper covering all levels of Scottish rugby with match reports and in-depth analysis from Scotland’s leading rugby journalists.
When I was first introduced to The Offside Line, it was a fledgeling blog with low visibility and few visitors. Today it has become the go-to website for all things Scottish rugby.
I worked with the client to re-build the website and re-brand, introducing revenue channels with banner advertising and supporter subscriptions. We have worked hard to quadruple site visitors year on year for the first two years.
delivering
+ WordPress
+ brand
+ WooCommerce
+ mailChimp
+ merchant integration
our input
web design
logo design
ecommerce
online subscriptions
content creation
marketing strategy
customer loyalty
hosting
The website was set up by some of Scotland’s best and most experienced rugby journalists, who had seen coverage of the game they love rapidly erode as the big Scottish newspapers gave less space to the game. They were not prepared to see rugby in Scotland suppressed in this way.
We have worked hard to increase visitors year on year, using social media channels, email and push notifications. We also introduced targeted Facebook adverting to grow the readership.
All new stories are automatically submitted to Google News as structured data (where they compete favourably with BBC coverage) and posted automatically to Facebook, Twitter LinkedIn and The Offside Line app.
We expect three million page views this season 2019 – 2020.
social media in numbers
Growth over two years…
FB followers
Twitter followers
Push Subscribers
Email Subscribers
The recent introduction of the app allows fans to have instant access to their favourite website from their apple and android phones. Talk to us about progressive web apps.
The Offside Line is now the most-read rugby rag in Scotland with 250k page views per month. It has developed into a burgeoning business as it continues to grow in readership, subscribers, advertisers and reputation.
what the client says:
“John has been a godsend. His experience, confidence, eloquence and common-sense has been invaluable in the constant race to be ahead of the game.”
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