Dynamic news website for

The Offside Line

Online sports newspaper


The Offside Line is a top-notch online newspaper that provides extensive coverage of Scottish rugby, including match reports and in-depth analysis from leading rugby journalists in Scotland.

During the initial stages, The Offside Line was a fledgling blog with limited visibility and a small readership. However, with the assistance of webporty, it has transformed into the go-to website for all things related to Scottish rugby.

webporty collaborated closely with the client to rebuild the website and implement a rebranding strategy. As part of this process, we introduced revenue channels through banner advertising and supporter subscriptions, enabling the publication to generate income while providing valuable content to readers.

Through dedicated efforts, we have successfully quadrupled site visitors on a year-on-year basis during the first two years of our partnership. This remarkable growth in website traffic is a testament to the effective strategies and initiatives implemented by webporty.

We take pride in contributing to the substantial success of The Offside Line, elevating it to its current position as the leading source for Scottish rugby news and analysis.

+ Web design
+ Logo design
+ E-commerce
+ Online subscriptions
+ Content creation
+ Marketing strategy
+ Customer loyalty
+ Hosting
+ WordPress
+ Brand
+ WooCommerce
+ mailChimp
+ Merchant integration

The Offside Line is now the most-read rugby rag in Scotland with 250k page views per month. It has developed into a burgeoning business as it continues to grow in readership, subscribers, advertisers and reputation.

Rugby images © Craig Watson

Our Approach

The Offside Line website was established by a group of distinguished and experienced rugby journalists in Scotland. Frustrated by the diminishing coverage of the sport in major Scottish newspapers, they were determined to prevent the suppression of rugby in the country they deeply cherished.

To drive growth and increase website visitors, we employed a diligent approach utilizing various channels such as social media platforms, email marketing, and push notifications. Additionally, we implemented targeted Facebook advertising campaigns to expand the readership of The Offside Line.

To ensure maximum visibility, all new stories are automatically submitted to Google News as structured data, enabling them to compete favourably with coverage from renowned sources like the BBC. Moreover, these stories are promptly shared across social media platforms including Facebook, Twitter, LinkedIn, and The Offside Line app.

The Result

Through our collective efforts, we achieved an impressive milestone of three million page views during the 2020-2021 season. This remarkable accomplishment exemplifies the growing popularity and influence of The Offside Line as the go-to source for rugby news and analysis.

We remain committed to further elevating the reach and impact of The Offside Line, ensuring that the passion and enthusiasm for Scottish rugby are celebrated and shared with avid supporters worldwide.

Social media in numbers

FB Followers

Twitter Followers

Push Subscribers

Email Subscribers

What the client says