Digital & Web Marketing
Whether you need an ongoing campaign or one-off interventions, we have the expertise to assist you, making your website easily found and generating a buzz around your business.
Getting search engine ready
If you need to optimise your website for search engines and improve its overall performance, we offer one-off search engine configuration. These interventions include actions such as registering your website with search engines, automatically submitting your pages with XML feeds, and addressing metadata issues. The pricing for these interventions is based on the size and condition of your website and can be quoted individually. Get in touch to find out more about how we can make your website easily found.
Ongoing web marketing campaign
Our team can provide comprehensive advice and execute various aspects of online marketing to support your business goals. We begin by creating a plan of action tailored to your specific needs, without any obligation. Once the plan is approved, we allocate the necessary resources on a monthly basis, with a minimum term of 12 months. Quarterly reports provide objective insights into the campaign’s performance, and we are always available to discuss your search engine marketing and adapt to your evolving requirements.
Graphic showing year on year organic growth from a webporty campaign.
Social media consultancy
We can help you harness the power of social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Our services include providing advice on mailChimp and Campaign Monitor, implementing push notifications, and setting up auto-posting to save you time and effort. We can also assist in creating pathways for lead capture and engagement, as well as test contact forms to ensure proper functionality and protection against spam.
Search engine marketing
webporty can help you engage your target audience through organic and paid search engine marketing. For organic reach, we implement best practices in search engine optimization (SEO) and utilise tools such as Google Business, Google Analytics, and Google Search Console (webmaster tools) for monitoring and reporting. In terms of paid marketing, we set up cost-effective and targeted Google Ads and Facebook Ads campaigns, optimising them continuously and providing regular reports on their performance.
Content marketing
webporty offers copywriting and editing services for your website, ensuring your message is effectively conveyed. We focus on regular news updates to maintain Google’s preference for your website. A static brochure website can be difficult to find, so we help keep your content fresh and engaging. We can also provide support in online blogging and news stories to enhance your communications efforts.
Page speed and reputation
We focus on improving your website’s page speed, as slow speeds can negatively impact user experience and search engine rankings. We optimise your website pages, including the implementation of Mobile AMP pages for faster content delivery to mobile users with low bandwidth. Additionally, we assist in enhancing your Google reputation by ensuring accurate and authenticated business listings on Google Maps and search results. Our range of tools and strategies will help your website grow in stature, and we have numerous success stories to demonstrate the effectiveness of our marketing services.
At webporty, we are dedicated to helping your business thrive online through strategic digital marketing initiatives. Contact us to discuss your specific requirements.
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What our clients say
"Meeting John, I knew he was the one to make our website. His knowledge, enthusiasm and professionalism was always there to see. The website looks better than I had ever imagined and is already making an impact."
Robin MacDonald
Style Flooring Limited
“Working with someone who actually spots things that will help us without us having to ask is the biggest breath of fresh air I’ve had for a very long time!”
Clare Phillips
Phillips George Limited
“John did a brilliant job moving to a new server, designing a stunning, modern website that fully showcases our business. He understood our brief and was always responsive... I'd highly recommend.”
Arran Moffat
GloCast Limited
“John has been a godsend. His experience, confidence, eloquence and common-sense has been invaluable in the constant race to be ahead of the game.”
David Barnes
The Offside Line
"I'm absolutely thrilled with my new website. John is a true professional and a pleasure to work with. His guidance when making decisions about design was invaluable and he made the entire process very easy with his clear communication and faultless work."
Anna Moffat
Anna Moffat Photography
“webporty created a fabulous website for my LIFE/EDIT home organising business. I’m delighted with it: both the way it looks and ease of use. Thank you John”
Zoë Berry
LIFE / EDIT
“webporty helped us grow our brand from the beginning, giving us a strong online presence, and a super website. Very easy to work with and always brings great ideas.”
Gordon Quinn
Badachro Distillery
"We recently worked with John regarding our web page issues, I can assure everyone he is very easy to work with and very professional in his approach to the client. I would highly recommend him."